I created a bold, visually engaging set of videos for APM Music’s FUD Campaign by transforming the provided script and messaging into dynamic, on-brand motion pieces. Using vibrant colors, strong typography, and confident visual pacing, I developed a look that aligned with the company’s refreshed brand identity while clearly communicating the campaign’s message. The final videos balanced clarity and energy, delivering eye-catching pieces designed to capture attention and reinforce APM Music’s modern, forward-thinking presence.
I created a motion design video highlighting APM Music’s JEM library, designed to showcase the composer’s work for well-known brands including Liberty Mutual, Columbia, MTV, and Charles Schwab. Using bold typography, clean motion, and a confident visual style aligned with APM’s brand, I developed a piece that emphasized the quality and credibility of the composer’s portfolio. The video was crafted to feel polished and impactful, reinforcing the strength of the JEM library while celebrating its high-profile placements.
For my capstone project at the University of Cincinnati’s DAAP program, I created a promotional video for a conceptual website designed to support DIY musicians. The platform was imagined as a space where artists could create, share, and learn music production through accessible tools and community-driven resources. I developed the concept and visual direction for the project, producing a motion-driven video that introduced the platform’s features and vision. The final piece focused on capturing the energy and independence of DIY music culture while presenting the platform as an empowering hub for aspiring producers and musicians.