I created a bold, visually engaging video for APM Music’s FUD Campaign by transforming the provided script and messaging into a dynamic, on-brand motion piece. Using vibrant color, strong typography, and confident visual pacing, I developed a look that aligned with the company’s refreshed brand identity while clearly communicating the campaign’s message. The final video balanced clarity and energy, delivering an eye-catching piece designed to capture attention and reinforce APM Music’s modern, forward-thinking presence.
I created a dynamic promotional video for APM Music’s collaborative playlist campaign, translating the core concept into a vibrant, brand-driven motion piece. Using bold color, rhythmic editing, and strong typography, I designed visuals that reflected the energy of collaboration while staying consistent with APM’s modern brand identity. The final video was crafted to feel lively and engaging, highlighting the playlist concept while capturing the creative spirit behind the music.
I created a motion design video highlighting APM Music’s JEM library, designed to showcase the composer’s work for well-known brands including Liberty Mutual, Columbia, MTV, and Charles Schwab. Using bold typography, clean motion, and a confident visual style aligned with APM’s brand, I developed a piece that emphasized the quality and credibility of the composer’s portfolio. The video was crafted to feel polished and impactful, reinforcing the strength of the JEM library while celebrating its high-profile placements.
I created a promotional reel for one of APM Music’s partner libraries, designed to showcase its distinct sound and identity. Using carefully selected music tracks from the catalog, I built a dynamic edit that combined bold typography, rhythmic motion, and brand-driven visuals to highlight the library’s style and creative voice. The final reel was crafted to feel energetic and authentic, giving viewers a clear sense of the library’s musical range while reinforcing its identity within the APM Music roster.
For my capstone project at the University of Cincinnati’s DAAP program, I created a promotional video for a conceptual website designed to support DIY musicians. The platform was imagined as a space where artists could create, share, and learn music production through accessible tools and community-driven resources. I developed the concept and visual direction for the project, producing a motion-driven video that introduced the platform’s features and vision. The final piece focused on capturing the energy and independence of DIY music culture while presenting the platform as an empowering hub for aspiring producers and musicians.