Before I joined APM Music as a Senior Graphic Designer, the company’s visual identity had become outdated and no longer reflected the energy or innovation behind the brand. While APM had always been passionate about delivering world-class production music, its design language lacked the modern presence needed to match that reputation. I led the transformation of the brand into a refreshed, contemporary identity—introducing bold color, confident typography, and a cohesive visual system that better represents APM’s creativity, legacy, and forward-thinking approach to music.
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APM Music is one of the world’s largest production music libraries, providing pre-recorded music that can be licensed for use in film, television, advertising, video games, podcasts, and online media. What APM Music Does: Music licensing: APM offers a massive catalog of tracks that creators can legally license for use in media projects. Production music: The music is specifically composed and produced to fit common storytelling needs—such as suspense, drama, comedy, action, or corporate presentations. Searchable catalog: Editors, producers, and content creators can browse thousands of tracks by mood, genre, tempo, or instrumentation.
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As a Senior Graphic Designer at APM Music, I have the opportunity to work across a wide range of creative projects that strengthen both my design versatility and strategic thinking. I play a key role in the redesign of the company’s website, helping to modernize the visual language and improve the overall user experience. In addition to digital design, I create album artwork and vinyl packaging, developing concepts that visually represent the sound and identity of each release. My role also includes event design, where I produce promotional materials and environmental graphics that elevate brand presence at industry gatherings. Beyond print and web, I contribute to motion design for advertisements, creating engaging visual assets that help promote APM Music’s catalog across digital platforms.
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My experience at APM Music strengthens my ability to think strategically as a designer while working across multiple mediums, including web, print, advertising, and motion. Through leading major projects like the website redesign and developing branding and marketing visuals, I learn how to translate a company’s identity into cohesive design systems that work across many platforms. The role also sharpens my collaboration skills, as I work closely with marketing and sales teams to deliver visuals that are not only visually compelling but also support real business goals